Learn how we transformed JetBlue’s blog from “Just another WordPress site” to the ultimate branded content marketing platform for travel inspiration.
Discover Your Next Travel Destination
For the branded content and advertising team at JetBlue, launching a new blog was an opportunity to enhance their connection with their customers, by offering travel “infotainment” for JetBlue travel destinations. Plus, it creates a new channel to engage a fresh audience of prospective travelers earlier in the research and planning stage of the sales funnel.
Informed by extensive customer feedback and quantitative research, JetBlue worked side-by-side with Digimix over several months to build an experience that makes it fun to discover destinations, plan travel, and stay up to date on the latest travel opportunities.
Specialized Content for Travel Brands
A new feature, Places, greets users an inspiration board of places they can fly to with JetBlue. Each Place supplies the user with a curated feed of insider travel guides, trending social media, and even the weather forecast. Every part of the new design, from the playful animations to the blue sky colors, to the accessible navigation, is infused with JetBlue’s nice, fresh and smart personality.