Digimix recognized the opportunity to transform the standard online store into a truly personalized shopping experience. The Performix Product Recommendation Engine helps users build a fitness profile and gives them product bundles optimized for health conditions and training goals. The personalized shopping experience helps customers to see better results from the products and develops stronger a sense of connection with the Performix brand. Previews of articles related to specific products are shown on the shopping pages, merging the e-commerce functionality with content hubs appeal. The connected experience is powered by Woocommerce for e-commerce, WordPress for content management and Digimix Product Recommendation Engine (PRE) which helps online retailers zero in on the customer journey with personalized, in-app customer service.